Cooking Issues Transcript

A Great Subject Line Gives Your Audience a Reason to Read Your Email (feat. James Briscione of Flavor for All)


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This week on main three, we're looking at things that have changed and things that are still in flux for mothers balancing new lifestyles to the social stigmas surrounding pumpkin spice. You got rid of the star rating system and talked about like, I'm not going to use the word ethnic when I talk about

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Hello and welcome to cooking issues. This is Dave Arnold, your host of cooking issues going to do a live America's Radio Network every Tuesday from whenever to whenever we're pretty close today. I'm coming to you live from the Lower East Side of Manhattan. We got the Stasi the hammer Lopes out there in undisclosed lower Southern California location How you doing?

Good fine, telling Rebecca to stop texting.

He actually knows we're in the show, by the way is the boggler. Our our intrepid what's it called? PR brand person we got? John is coming to you for the last time prior to Thanksgiving in New York City. He's going to be he's going to be quarantining himself up in Connecticut for the for the holiday. How're you doing, John? Well, they've got Matt in the hidey hole booth, right.

Yep, yep. You know, accidentally muted myself all the good

speaking of this, you're in Rhode Island. Rhode Island right now is like the like the it's like the littlest state with the biggest hotspot right?

Yeah, I mean, I haven't been paying attention to the relative numbers, but it's worse here than it's ever been before. You guys doing right? Yeah, I mean, we've we've been hunkered down. Yeah, hungry.

Hungry. Yeah. My, the album of my second college band was called hanker for a hunk of sleaze. And that was a take on hanker for a hunk of cheese, the PSA that they used to have about trying to get you to eat more cheese. And it was like a ball almost like a flim shaped like a like a like a like a booger shaped man with a cowboy hat on and like a long pointy nose and stick legs and he was trying to teach you that you should be eating more cheese you ever heard this song? Ever seen his PSA hanker for a hunk of cheese? Oh, no one I'm the only one hanker for a Hunka, a slab a slice a chunker a hanker for a hunk of cheese.

If I can find it, I'll put it in a wagon wheel

like they want you to. Yes, it's classic, classic PSA. It's up there with all of the Mormon, the Mormon commercials about not lying. Are you familiar with those? I think we've discussed this on the air before

chef Joanna enthusiastically chimes in with a slab or a slice, or a chunk of that is

correct. I hanker for a Hunka slab a slice of chunka anchor for a Hunka cheese. That's how it goes pretty much anywhere. And it's basically saying that the guy is saying that if you feel kind of like down and out, and you don't have any energy, that like you should eat cheese, like if you're literally it's like if you're weak in the knees, a chunk of cheese. And I don't know anyone who's like, you know what I need? I need fast energy. So I'm going to eat cheese. Would you eat cheese for fast energy? Anastasia? Yeah, sometimes I do. Really, you wouldn't go for like the nuts or like some something sugary to hit you real fast. And the cheese? I feel like it's more of a sustaining thing. Plus, it's going to make you real thirsty, you know? Yeah. Do you get headaches, or let me introduce who we have with us. And we can talk about I want to, I want to talk about eating too much cheese in the evening. And its relationship to headaches the next morning with or without red wine. But before I do that, let us introduce we have two guests, one just coming on for a little bit and one is going to be with us for the rest of the show. So why don't I just to introduce the first one we have Ben Simon from Ben to table he's on and he's talking about a new collab that Booker and DAX is doing with with vendor table for the Thanksgiving. And we also have with us and by the way, like I checked beforehand, we're doing the jersey style pronunciation. James were shown who's here with his new book flavor for all. James Michonne and your wife, Parkhurst come out with a new book. When did it come out? James? October 27. Brand new. Alright, so yeah, we're only we're only a couple of weeks into this. And you might remember him from last time he was on with the flavor matrix. So we'll talk let's let's do let's let's talk about this collab first, and then we'll get into flavor for all So Ben, you want to you want to say something about what's going on?

Sure. Hi, and welcome, or welcome to me. Glad to be back on. Sorry. So we are working together on a fun series all box. So for all you torch heads, we're doing four of my favorite things that I think will go really well with warm weather cold weather cooking, so warming cooking, some beans from Rancho Gordo, some grits from Geechie boy mill, a Italian culinary herb powder from compania. So hand picked hand ground, a mix of thyme, sage, rosemary, bayleaf and oregano.

We're talking is basically like Italian poetry seasoning, right? It's like a graded 1970s smell, which I love. It's exactly that with love.

Yeah, like I imagine, it's like literally the perfect thing for stuffing is the idea here. And then Villa Dorado has her ERISA, which is one of my very favorite things to put on, especially bread stuffs. But it's a wonderful sort of the best version of ERISA I've yet found anywhere that use preserved Lenin as well as really tasty Moroccan olive oil. So great for putting on toast with an egg great for you know, dipping a piece of meat into. So really nice for for winter cooking. And so those will come with a bunch of book or index stuff. Do you or Anastasia you want to want to talk about that?

Go ahead. No Name. Oh, all right. Well, I think so. So you it's your turn.

Oh, you did? This dasya made me sign. Well, yeah. 400 postcards. It took me hours and hours and hours to sign because she made me put my little elf on every postcard. Hey,

listen, the Thoth he has been setting up websites newsletters. She's been she's been pulling her weight. So

I'm not saying she hasn't been but she just said that she's doing everything. Not fair mean with this? Yes. With the vast majority. There we go. All right. But I have to say like, you know, it's not like I haven't been working on designing new products for us. That's true. Yeah. Okay. So um, or testing them, whatever I'm just saying. So a lot of you out there. Some of you have sizzles already, but maybe your screen is getting a little long in the tooth burning out. So we decided since nobody likes to buy the screens because they're super expensive. They're expensive because they cost a lot to make because they're coated in palladium. They might as well be a piece of jewelry for you know for the amount of palladium that we have to put on those suckers, but we figured no one likes to buy that. So what if we made a package with you know, Ben's curated stuff for the season, and then you could get a set of screens to like refurbish your your series all for that for the holiday seasons. In case you need to give your bird a little touch up a little touch up right or whatever you cook for, you know, your Thanksgiving, your Christmas, you need a little touch up on it, you know, your screens right there. And you don't have to feel like a jerk shelling out a bunch of money just for the screens, right stars. And then we figured well, some people might not have a Sears all at all, and they might want one and they might want some cool holiday kind of food to go with it. So we also have a Sears all only package which by the way makes a great gift for people who don't already own 1am I right. Am I right says yeah, yeah. And so that was the basic idea. No, and it in the Stasiuk created so like, we used to do this thing called the Franken what are we what we call Franken turkey. What do we call it? Bionic Turkey bionic Turkey. And where we would rip the bones out of a turkey from the inside out leaving it whole like some sort of alien creature. recreate a skeleton out of aluminum. Put the skeleton into the bird pipe hot oil and butter into the skeleton to cook it from the inside out, drop it into a big bath, pull it out and then like chill it remove all the skeleton so it's just bird now a like a big shell of bird without any bones and then deep fry that sucker and then pull it out and then give it a touch up wherever it's not fully brown with it with a series also, we haven't talked about it in a long time. So Anastasia made a quote unquote how to write although it's not a full How To Write Anastasia because if you don't know. Yeah, probably shouldn't attempt right. If you can't if you can't figure out based on the stasis drawings how to do it. You probably should not attempt it. Right, right, right. Yep. But in each one of these packages, you'll get a postcard that Anastasia drew of of a turkey getting a nice tan from the from a sizzle. And then a her drawings of a how to of how to make the bionic Turkey along with what Ben just told you in the box PS you never know which one of the Geechie the which one of the grits you're gonna get it could be could be the blue. It could be the Jimmy read. You never know Same with the rancho Gordo beans. It's kind of like a Puppy Surprise for those of you that remember the Puppy Surprise Toys. You guys remember the Puppy Surprise? How many puppies are there inside? Remember that? There could be three. We've talked about this before, so I won't go into it. Yeah, that's that right. Where do they get this?

They can go on Booker and dax.com/pdx holiday 2020. Or they can go on bended table, then what's your site,

Ben to table.com. And I'll have it in, it'll be a gifts section. If you scroll down a smidge. And it'll be right there. Put it up on the socials.

Then we also have our newsletter, which just came out today. So it's if you signed up for it, which you can go into Dave Instagram stories. It's there and you can sign up for future ones. But we talked about this gift set. We talked about the auction to come on the show in LA, we talk about what Dave's reading what I'm reading. What you hate what you love, Dave,

what next time No, it's got to have yours. And Rebecca's and John's loves and hates as well though can't just be mindless

ops about what he's reading. Rebecca gives her own little corner and we have a poetry section.

You want to read the poem says,

gamble it up right now. But no, let it be a surprise for people because it's a good one. So

people who people who listen to the show, you know the poem. It's just it never gets old. Right? That's

never never. So yeah, so that's, that's gonna be coming on a maybe bimonthly or monthly basis. But yeah,

and if you have a poem that you think can unseat our favorite poem, you can try but good luck. Now have you know, people that Nastasia Lopez is a Stanford educated poetry Maven. So you're not going to slip some BS past her. And have it be some sort of like garb garb? Poetry, she will know

Yeah, you have to dethrone this Pelham. So try. Yeah,

try but good luck. Good luck with it. I'm thinking I still want to put that poem in, in in my next book. Should it ever get finished?

Yeah. So yeah, what do you

Natasha Oh, you know what, James, I'll talk to you about it. You don't do the poem at the beat. We this is not really chapters in the same way. What do you think about what do you think about poems that are not like quotes at the beginning of every chapter? What's your feeling on that? I noticed you did not do it. I didn't do it in my first book. What do you think about As a thing,

I mean, you know, if it makes sense, it can work. I think, you know, I often found and I'm sure you probably the same thing in writing books, like you get an idea like that you're like, Yeah, I'm gonna do this, I'm gonna do, you know, put a quote here and then you get halfway through and then you're just forcing them, you know?

Yeah. The first half. Do you write your books in order? Or is it like me where like, the last chapter is the first chapter I wrote?

Oh, yeah, no, I'm all over the place. It's like, you know, I'm doing chicken a couple chicken recipes this day. And then we're bouncing the fish and then into desserts. And yeah, I don't I can't do that. I can't just like plow through one section at a time I get to scattered.

So let's for those that don't know let's let's go through like the like the the basic in a nutshell. So the last time we spoke to you, you were just

what Ben for coming on the show. He's gonna He's gonna He's gonna leave.

Alright, Ben, if you're leaving, thanks for coming on. Go to bender. table.com. Are you like, you know, we've worked with you before. Those of you that don't know, the whole Megilla is Ben's chillin up in New Haven. And he finds products that you might not have at your local grocery mart that are curated and then packaged together with a theme and he sends them to you on the regular should you ask for that to happen. And they're all high quality pantry style goods that aren't gonna like go bad on you. And you can use them when you want but they're easy to integrate in and they're always top notch. Top notch products. Is this an accurate statement? Ben?

That is an accurate statement.

All righty. Well, everyone's got the best. Yeah, sign up, get the gifts in time for the holidays and sign up for our newsletter, etc. Well, there thanks. Thanks. Alright, so James, when last we met you were had just had you just left ice or were you about to something like still?

Yeah, it was getting ready to I think I think all the all the things all the plans were in motion. Moving down back to my hometown. Pensacola, Florida to open a restaurant was leaving my position at ICE. And I just just come out with labor matrix.

Yeah, so ice is the Institute for Culinary Education, formerly Peter comp. And now as the evil empire overlords that you are took over my former place, the French culinary, which later changed their name to the International Culinary Center. And if you could keep track of that you're a better person than I am. So when you were at ISE, right? You were part of a project with IBM Watson, which is not just the name of my small dog, but also the name of their fancy computer program. Where they were analyzing flavors and recipes, right?

Yeah, yep, exactly. Trying to. So they've kind of gone through the process, you know, Watson on Jeopardy, they knew they knew, you know, their native language systems that could interpret an answer any question that was out there, but they wanted to see if Watson could make people more creative. So they decided to take all of that incredible computing technology, apply it to cooking, and see what the results were going to be.

Now, were you interested now, now, you had been working on this, and then when you came out with when you came out with flavor matrix, right, you were using a lot of the stuff that you had kind of gleaned from that project on, specifically on pairing and like, why things kind of go together? But were you interested in that prior to the Watson or is that really what got you into that?

That, you know, it was that was really was what got me into it. I mean, I you know, the so a component of what Watson was doing was was using the flavor pairing theory, which really was something Heston Blumenthal created just 1999, they were doing just experiments in their, in their test kitchen at a Fat Duck and stumbled upon the combination of caviar and white chocolate, like the whole crew was blown away by it. And they couldn't figure they wanted to understand why that was such a great combination. They took it to some flavor scientists and ran some analysis and saw, you know, some of these pairing matches on the compounds in those in those two ingredients. And so it all kind of you know, started from there. So it's all very new. And I'd really never heard of it until, you know, until I was reading some of the background research on on the Watson project. It was just totally fascinated by it and wanted to wanting to kind of dive in and learn more. And the whole idea with the flavor matrix was that, you know, for everyone else in the world, it doesn't have access to the Watson mainframe. Like how do you how can you get a hold of that information for yourself?

Now, so I was happy to do this, because you triggered me with white chocolate. Like, do you like white chocolate? Does anyone like white chocolate?

I mean, do you like sugar? Do you like milk? I mean,

ish. Yeah, but me cuz, like, in other words, like you say the word chocolate and like my mouth starts to water and then like you prepend white to it. I'm like, oh, man, did you

know I think, you know, it's really, I mean, it's really interesting that that was the combination that triggered it because I mean truly, white chocolate is just milk and I mean, it's the flavors are milk is is really what you're getting cocoa butter, like when it properly done should be completely odorless. So it should be you know, absolutely flavor LIS so you're getting like a little bit of vanilla. I really think it was just the salty and sweet like the intense sweetness with the salty caviar was really what that combination wound up being about. And then they just kind of by accident realize these

other things. Right now that brings me to a point and to my whole kind of, and we had this argument the last time you were on. So before we get into this argument, the argument is going to be about flavor pairing based on on chemical compounds. That's the argument. That's what the arguments gonna be. But before we get into that argument, why don't you let us know what happened since that came out? So you went to Pensacola? You started a restaurant with your wife, who was also a co author on the on the first book, right? Yep. And so what we want to talk about this restaurant, how you guys do and during that, like how it has Florida working during the pandemic for restaurants?

Yeah, I don't know if you've heard. It's, it's been a little bit rough down here. Yeah, not going well. And I mean, Florida as a state not doing great. But we're kind of way here at the very end of the panhandle, almost like almost Alabama border, right on the Gulf Coast. So we made it through the first of the restaurant, tying restaurant. Beautiful, fantastic, you know, we do handmade pastas, wood fired up. And, you know, that whole deal of like real, real Italian, something kind of new and different for the area, which which I'm very proud of. And I think, you know, the community has really taken to so that is, that's all great. Yeah, we just made it through COVID. Basically, we had about a six week shutdown, where we were, you know, takeout only kind of gone back through that. And then we just had two hurricanes come through here, which also sucked

in the panhandle area. Yeah, Sally,

in particular, was pretty much a direct hit on us. Put close the restaurant for about a week because of it. You know, last last the entire year, we were out of power for five days. So we lost the entire walk in cooler. You know, and had to kind of build back again after that. So it's just been Yeah. I mean, not not unique perspective here. But it's been a hell of a year.

Yeah, yeah. Well, you know, this year has taught all of us that, like, you know, just when you think you got knocked down, you get knocked down again.

Yeah, yeah, we can actually get knocked down further. So

yeah, as long as you're still breathing, you can get knocked down again. You know what I mean? Anyway, all right. But so well, how long were you open before that happened? How much of the normal times did you have? Yeah, so

that was the thing like, so we opened in July of last year. So we were I think what, you know, when we hit the COVID, shut down, I think we'd been open for bout eight months. There's all which is, you know, tough, a tough time for that to happen.

Yeah, for those of you that, like aren't in the business, like your first like year or so you're really trying to, even if everything that the guest sees is like on firm footing, you're still trying to like, figure out how you're going to make back your opening costs, you're still getting your systems in order, you're getting the flow, right. It's like a hard time. And you're also working like a freaking demon, for, you know, if it's your only restaurant at least a year, and like, even if it's like your second or there's like, six, eight months. So it's like, it's a tough time, Mike James, back me up on this, right. It's a tough,

brutal and getting, you know, and getting the staff, you know, in order and getting them, you know, right and used to kind of the systems that you want in place and the ways you know, that you want things done. I mean, you know, it's you just, it's impossible to have, you know, that luxury of spending a couple of weeks of training, typically, you know, once you kind of pull that stuff together, it's just really go time. And now it's Yeah, I mean, absolutely. It's finding your footing, it's, you know, you open up with the menu that you think is, you know, amazing and perfect. And then you know, you in three weeks, you're like, Okay, we need to pivot on this, this, this and this, because, you know, this is what people are responding to are people have no interest in this and they're, you know, all they ask for every day is is you know, this dish, whatever.

Now, what was that dish? Was it something you liked or something you hated?

Oh, yeah. Hated. Yeah. I mean, I totally. It's, well, you know, which I still have never done and we'll never do is we'll never have an alfredo pasta dish on our menu.

You have a ball. gloppy pastas are just that one because people are asking for it

that one in particular also because it's just not I mean what people want is that garlicky white wine Parmesan cream sauce they don't even want like, you know Cafe Alfredo Boudreau. upamecano They just want that cream cheese sauce and I'm never going to do that.

Natasha you had a good Alfredo sauce over there. Did people order that one a lot? Are we like or is it not a New York thing? The Alfredo?

Yeah, it was our best selling sauce because people like that. And we give people

they had a good design though. Like you would have actually appreciated James they you know I'm not allowed to divulge any of their IP and whatnot but they had a they had a good they had a good way of because their QSR was like crazy on point right stars you like you design that crap so that it like it. It served out really served out real quick and nice, right? Yeah, but you guys wouldn't budge on the policy itself. So unlike you know, kind of what you know, James, what you're saying were like the average person or in the Alfredo, which might have been true even at pasta flour, but they don't care about the pasta. They just want to creamy sauce. I mean, you know, obviously, the stats, you never lost sight of the pasta, right? Yeah. Anyway,

yeah, I missed this last, I used to live right down the street from past the floor.

Now. Yeah, good times back when New York was a place that people went, yeah. All right, so let's, so then you come out with this book, which is an extension flavor for all is an extension of the ideas from the flavor matrix, but more of more arranged in like a kind of, I would say normal cookbook, fashion in that like, here's some here's some sweets, here's some veg, here's some meat, right. I mean, that was kind of like the stick taking it more into kind of like an everyday cooking thing and less of a I'm gonna go in a flavor matrix kind of way. Right? Was that the kind of gist of it?

Yeah, exactly. It's, you know, this so flavor for all and, you know, one of the things, one of the questions that we got the most with after flavor, matrixes, you know, people were super into it, and you know, love using it to build their own dishes and create their own dishes. But, you know, people would always ask us, like, what do you cook? Like, what do you make at home, you know, when you're making dinner for the kids and all of that. And because I think we did some, some good recipes, some really great recipes in the flavor matrix, but they're, you know, they're meant to be kind of like, push the envelope as far as like, you know, the combinations and some of the techniques and all of that, and, you know, they're not their project recipes, they're not necessarily everyday recipes. So, you know, we wanted to take some of those, and just also just kind of show that application of the flavor matrix about how, you know, it's not not, you know, not everything is, you know, needs to be an 11 Madison style dish, it's, it's, you know, a subtle twist on on the things that you make all the time that can make it, you know, a little more interesting, a little more exciting.

So, how old are your kids?

11 And five,

picky or not picky?

Um, the little five year olds going through his little picky phase now. He used to be really great. And he's kind of, you know, being a pain in the butt now. The 11 year olds, great. She's always been.

Yeah, aren't you? Lucky? Nice. Alright, so now let's have this argument. And I'm starting never when when, you know, I don't know what you think about because you never weigh in on this. But you know, in Johnny Wan. So here's the thing. In my opinion, let's have this fight. In my opinion, like, I think that choosing flavors based on compounds that they share, right? is like an interesting thing to trigger an idea in your head. And I think you probably don't disagree with this.

Absolutely. So far. So far. I'm

with you. Yeah. But it's still based on your ability to once something is triggered in your head that you might not have thought of to be like, yeah, that works or yeah, that doesn't work. Right. Because like, you know, there could be a compound in eggs and poop that are the same, but I'm not going to put poop in my eggs. least not on purpose.

See, that's where I disagree. I think you should be putting poop in your eggs.

Like, you need to put that quote on the cover of your book.

Definitely. That's going in the show right up for sure.

For pooping your eggs and can What do you think? Oh, no,

no. So yeah, no, I'm actually so far. We're not unformed. Sorry. We're not arguing. I mean, I can try to take out the other side if you want but no, I'm with you. Right. So you know, you can it's it's a great starting point. I think it's really great for inspiration and kind of you know, to get get you moving in a direction. But it's not you know, it's not flawless. Like yeah, there's there's a way to make these two ingredients. It kind of shows you that there can be a way to make the ingredient, ingredients work, but just because like you, you know, mushrooms and strawberries, I think is a great one. Like, just because you chop up some mushrooms in strawberries and throw them in the same pot doesn't mean they're just automatically going to taste good. And one of the things people would often ask me, you know, with this or you know, talking about either the flavor matrix are unfamiliar for all they're like, oh, I don't like salmon. So can I use this to make something that's going to make me you know, to make a dish is gonna make me like salmon? No, if you don't like salmon, you're not gonna like salmon. I can't. We can't change the flavors of salmon. If you really like salmon and want to, you know, have kind of a new and exciting and unexpected dish thing that combined some flavors you had never had with him before. Yeah, we can do that. But no, we're not. You know, we're not changing structures and making things you know, just completely different.

Yeah, when I was a kid and my family, they still do this, my dad and I used to be, I'd be like, the argument goes like this. Eat it. You love salmon? I hate salmon. It doesn't taste like salmon. Right? So it's like you can't you know what I mean? It's like that's, the argument always goes.

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I think it's good. I just don't think it deserves all the I don't know that the new hype

that even though you're in the land of magical avocados right now.

Either avocado every morning. Yes. Yeah,

but not in toast format.

I have it with a piece of bread but it's not together.

Now what are your Do you have any thoughts on avocados grown in Florida versus California? No. All right. Now James do you eat like Florida? Avocados like hostile? Are you having more like the Dominican style down there? Like the smooth skin big like less oily ones? Are you going straight Haas on this? I don't mean like, like what's more in your market? So they they're

hos that? Yeah, yeah, yeah. Those mostly just in South Florida. Yeah. So we're having we actually have more of a California

more of a California style avocado, by the way in Pensacola. Isn't that where Joe Scarborough was from your personal friends with him?

Actually, my partner our partners in the restaurant very good friends, whichever. Yeah,

yeah. So your your avocado toast right now what you do that's a typical is it's now you put apple in it, that's a typical, then you put fennel, which is a good match with Apple, obviously, right? Coco ancho. Chili. And that, you know that that's the flavor combo. So which ones here are the are the chemical matchups? And like, how does that how does that work there?

So it's actually a fennel and apple. So it's actually kind of two phases. On that one, first is the fennel and apple and those are tying in like actually, you know, in that recipe, the one the compound that we highlight that that is the common thread through all of those is linalyl which is you know, sort of that citrusy, bergamot, you know, sort of aroma. So, that's, that's present in in all of in all of us are avocado, fennel, and Apple. And you know, a lot of that actually also comes from the, the botanical class like they're all those are, they're all sort of tied together. They're in the Laurel or with roots in the Laurel family. Um, but also the other thing there is with you know, the oxidation of of the fats, avocado pears really, really well with with big, like, toasted and roasted aromas, which is where the cocoa and ancho chili comes in. You know, obviously, you know, I don't I don't know have some people feel about it. I don't like cooking avocados. You know, like grilled avocado was a thing for a little bit, but I'm like, Yeah, remember that? Yeah, I don't like the texture when avocado gets hot so you know if you want to try to kind of imprint some of those you know roasted aromas into it you know, cocoa powder, sprinkling a little cocoa powder or something is a great way to do that. Or, you know, some toasted sesame seeds which is which is something you probably see a lot with with avocado toast as well.

How much do you hate a burnt sesame seed?

A burnt sesame seed a lot?

Yeah, how much do you hate when people tow sesame seeds and they burn they burn the snot out of them? How many times we've seen that in your life

a lot a lot. And the same when you know and you know moving up that chain of almonds and everything. When are pine nuts when people toast them in a saute pan over and they just get like a black.in the center of them

and it cost so much and so you add them anyway because you just wasted all that money. But now the entire not only have you wasted all the money on the pine nuts, but now the entire dish tastes like poison. Yeah. The worst I hate it when I was at the FCI whenever the students would invariably the Stasi and I would wait whenever they were doing that, especially in the Italian kitchen. We would wait to see how many of the students scorch their nuts remember that stuff?

Yeah, yeah, yeah. Yes. Even with all

the hoods, man, and of course they would invariably add it to the dish and ruin ruin on top of ruin. Remember, when you're cooking, or you're doing anything, right, you have this internal thing that wants everything to be all right, like when Homer Simpson when Lisa goes vegetarian, and she knocks the pig out of the grill, and the pig goes kind of flying through the air and in a stream and off a cliff and homers running after saying it's still good. It's still good. It's still good, right? We all have that inkling of doing that, especially when we spent money and time on something. Don't do it. Don't add the burnt nuts. They'll do it. Anyway, that's my feeling. What are your thoughts on also with chilies? I think people when they're toasting their chilies have a tendency to burn the chili. And because it's a dried chili, they don't know that they've burned it until it's too late. And I hate that flavor of over toasted chili. I would rather have no toast at all on my dried chili. Right? I think people when they cook fresh peppers, they're like, Oh, I could scorch the skin and it's fine. It tastes good. And they're right, right? So they put that same mentality into when they're toasting dry chilies, but an over toasted dry chili is a freaking nightmare to me. Nightmare. I don't know. That's just me. What do you guys think about this?

No, I was I would. I think we're having the same you're having your FCI flashbacks. I'm having my eyes flashbacks to watching all of our culinary students do these exact things.

Yeah. Yeah. The other thing what are the stars? What is it the students? Did the students do anything that like triggered you in general or you couldn't even be bothered paying attention to him

with food? I can't even remember back then.

Yeah, you just liked it. We had to work in a in a garbage closet. Literal garbage closet. Yeah, that was my favorite. That was your favorite. Yeah. The other one I hated is when they wouldn't, they wouldn't see they wouldn't season at the right time. And they wouldn't solve correct properly throughout that used to drive me bananas. Bananas. All right. All right. So you so the avocado toast. We finished talking about it? I feel like I just got triggered by that by the burnt by the burnt nuts.

Um, I don't know. I think we Yeah, I think we kind of, you know, now that so and I think, you know, it gets down to writes like fennel and Apple, really, really great in combination with avocado, but it's there because of the shared compounds but they're not things you like you're gonna you're not gonna get Apple notes when you bite into an avocado, you know, they're there. They're kind of hidden, I think, you know, a little bit in there, which is what you know, we're kind of working through sort of, you know, a lot of the data of you know, I mean for people who are sports fans, I was you know, liken this to you know, handle this like the analytics of flavors, you know, you're kind of going beyond just the surface numbers are the surface taste when you when you bite into something and you know, seeing the things that that lead to connections that you wouldn't necessarily maybe not necessarily stumble on on your own

Yep, the you know what the you know what the dumb the dumb like English person who's never been to never been here with their word for avocados is like I'm not talking like English people now. I mean, like English people like 200 years ago. You know what it is? Oh,

yeah. Yes,

I do. And I like this. Alligator pear. Yeah. Right. I

like this as a game just like making up making up these names for like to pretend like you don't know what an orange is, you know, what do you call it? Yeah,

yeah, well, alligator parent nobody out like so it was called an alligator pear. But what's interesting is that, like they must have been having like I was saying like some of these varieties like a Dominican variety or like a Colombian variety, very low oil, firmer variety of avocado because you much more get the fruit notes in an avocado when you have a low oil, avocado, but all of us have been spoiled by very high oil varieties, like Hass, and bacon and whatnot. And so like you say, it becomes hard for us to even think about the fruit component of an avocado. You know what I'm saying? Yeah, but back to its old name. For people who didn't grow up with them. Alligator pear, right. You can think, Oh, I get it. Like, you know, they were probably eating what we would call a garbage avocado. And I've always used it as an excuse or not excuse but as like a teaching moment for myself that not every avocado has to be this like super rich, oily, buttery, like Hass to be good. It needs to be that to be a good Hass avocado, but it doesn't there is there is a use for these other avocado styles, you know?

Yeah. Wow. And you're gonna you're actually going a lot deeper there. Then Then when I heard that and thought of it, I thought we were just I thought they were just going pair because of the shape.

Oh, well, you might be right to. That's also probably true. And what you're saying is probably accurate. And but what I'm saying is like maybe I'm giving them more credit than they deserve. I probably am but you know, because right a house does look like a pair. But to me everything's pear shaped right, Anastasia? Yeah, yeah. All right. I'm gonna like run through some questions we want you to pick what's your what's your favorite recipe to highlight the the process it's in the book that what's your favorite one to highlight the process?

Um, I think you know, one I think that hits really well because it delivers you some of kind of the classic stuff that you know, it's a it's a just a pan seared pork medallions with roasted apples. So pork and Apple like nothing, nothing new and earth shattering there. But what I really like about this one is kind of building in the process because you know, pork tenderloin I'm sure you'll agree not the best piece of the pig to be eating now I'm

crying inside thinking about how many people buy it on purpose

because flavor wise because it's not it's not much it's a good it's a good lean protein and like for a quick meal to take that slice it into medallions you can have you know you can have those medallions cooked in like three or four minutes apiece if you if you slice them the right size.

Yeah, except for people cook it more because like like it doesn't have like a lot of pork flavor. But thank Christ it dries out quick.

So what we do there so taking that seasoning, it was like a little bit of coriander and ground coffee. Doing the really quick sear on those please leave it pink in the middle and then you're building what turns out to be like a super flavorful sauce with a lot of depth with the glazing the pan first with the apples in the pan with bourbon, taking that all the way down then balsamic vinegar than stock so you get like a lot of these really huge big, deep, rich roasted flavors coming through in the dish in about like 15 minutes of effort.

So so what what kind of ground coffees and like espresso grind is it he needs it in particular?

Yeah, yeah, pretty fun actually, like the last couple times I've done this. I didn't have anything I didn't have what I needed in the pantry. I just popped up in an espresso pod. And sprinkle bad over the pork.

Hmm. I used to I don't know if I've said this on air but the ever but the the singer in one of my bands in college after you know, after I left, became a manager at an ice cream shop. And he used to know sorry at a coffee shop. And he used to go next door to the ice cream shop and he would bring over like a bunch of Turkish ground coffee. He would like set his grinders on the finest thing possible put Turkish grind coffee and then just dump coffee grinds, rounds on top of his vanilla ice cream and pound it and he also smoked like two packs a day. So he was like he was just like this. His voice was like like an angel. He sounded like Eddie Vetter attractive guy too, but he shook like a freaking Chihuahua because he was like eating coffee grounds and smoking cigarettes like the end of the world was gone. And that's on top of the espressos he was pounding is his only non alcoholic form of liquid intake so he was a hardcore dude. Yeah, haven't seen him health and health nada yeah health not mean again, you know, like he looked he looked great. It didn't seem to hurt the outside. I'm sure his inside was getting slowly eaten away by Uh, you know, what are you gonna do? What are you gonna do? You can't have everything. So yeah, all right, so how much coffee grounds you putting on it?

You don't know much. I mean, like what I like to do is is mix it you know mixing that in with the salt and the ground coriander I think it's I don't know I don't have it in front of me but it's like a bit of for seasoning a whole tenderloin we're talking about like a teaspoon.

So this is kind of like a, like an interesting take on red. I agree the do they don't have red eye gravy as far south as you do they or do they?

A little bit a little bit. You know, we're kind of I mean, we're kind of the Deep South, you know, here. I mean, like, it's, I'm closer to Alabama and Georgia than I am to, you know, I was kind of put it this way people in Pensacola, if I got in the car and started driving, I can get to Nashville quicker than I could get to Miami.

Right. Right. Right. But I always Yeah, so right. I always think of red eye gravy as being kind of like Virginia, North Carolina, and like, kind of like not north and not south, you know what I mean?

It is and that's definitely kind of like, you know where it is. And I think I would say like late 90s, early 2000s, when everyone was getting super into Southern cooking, that was like one of those things, that was like one of the breakout stars of that scene, and it sort of really started to spread out everywhere.

Is that where you came to it, though? From the Red Eye gravy? Or what was the chemical compound? What was the pairing on that one?

Um, yeah, that one was actually more about just looking to build those big roasted aromas in the dish without, you know, quickly, you know, without without having to sear the hell out of the pork. So you end up over, you know, over cooking it, being able to kind of cook quick and still get these kind of like big smoky roasted flavors going on.

So what are your tips for people to not dry the hell out of those things other than other than make it quick? Yeah,

I mean, that's, that's it, make it make it quick. And yeah, I think that's one of the things we talked about in the recipes is, you know, you're, you're using this seasoning here, that's gonna give you you know, that roasted flavor. So you don't have to have that super hard sear, you know, really well, even what we do is get the quick sear, take them out of the pan, get the sauce built, and then throw them back in and just, you know, finish them off in the sauce.

So like how, like how long and so that can feel that's also old school. Like every all the old school recipes, like so like I read a lot of you know, I read a lot of old old books, right. And so it used to be like the like things that you would now think of as exclusively quick cooking, right? It's do the thing in the pan, pull the thing out of the pan rested, make the sauce, put the thing back in the pan, let them marry for a minute or two, and then serve it out. And I feel like you don't see that kind of instruction a lot anymore. The interesting thing about that instruction is is that little bit of if you take it off way before it's done, let it rest a little bit, then put it back in the sauce that'll gently bring it back up. And it's not actually a bad way to get something up to not being too cooked in the middle, but kind of being warm throughout. Because what you're essentially doing is too fast cooks because even though it seems low, if it's in hot sauce, it's actually a relatively fast way of cooking. Would you agree with that or not?

Well, 100% one understand it's also you know, it's a technique we use a lot. I've tried to hammer into the cooks with pastas with shrimp in them. We'd have to building building every pasta to order so we start by salting some shrimp I like to if you think about if those shrimp are in there the entire time through the building of the sauce and then through the marrying with the pasta. They're just cooking way way too long. So like to get a little sear on the shrimp. You know get that fall on get that flavor into the pan. Get the shrimp out. Build the sauce that we build the pasta all the way through and then get the shrimp back end right at the end.

Big shrimp and big shrimp and baby. I don't I think shrimp. I'm trying to think what are my feelings on viciously overcooked shrimp? What Nastasi and John what are your thoughts on viciously overcook shrimp? Or Matt you eat shrimp? What do you think about it? Does it kill you it can you not eat it? I know some people that can't eat a viciously overcooked shrimp like It just pisses them off so much.

Yeah, pretty much in that camp. I mean I it's just such a waste of potential and it's so easy. I mean, it's pretty easy to not do that.

What about viciously overcooked scallops?

Same Same situation and that's even maybe more sad.

Stars are by you.

I really don't like scallops at all and shrimp. I mean I do eat it.

I forget Is there a reason that you want that with it's like available for the spouse was that you had too many of you to have a bad experience or just in general too many? Too many. You know where John was recently was in the land of the My Favorite scallops he was on? Were you the vineyard or Nantucket? Your Nantucket? Right good. Yeah. Oh my god if you like scallops, Nan Target scallops are so stupidly good. So good.

I had heard sometime recently that you can like treat shrimp, pre cooking with like baking soda, sprinkle baking soda on them to avoid over cooking them if you're prone to doing that.

Why would that cause them to mean? Like, something basic like that might make them absorb more water, but don't think it's gonna stop them from over cooking. And it has the very real possibility of making them taste real soapy. They'll brown faster.

Uh huh. Yeah, I was wondering if you had a cerium.

I mean, I don't know. You know, I'm sure I'm sure James that you've tried all of these tricks. But there was a period of time who 10 years ago, when a bunch of people I think a lot of them coming from the Netherlands actually, were interested in this idea of adding excess baking soda to things like meat that you were going to put into a meat sauce, like a Ragu or bolognese, or something like this, and then hitting it so that it browns up. Because if you add bass, you increase the Browning rate dramatically. And then afterwards, adding an acid to it to neutralize all the extra disgusting bass that you've added to your meat. And then serving that out Brown. I always hated it. Do you ever try that stuff? James? I mean, some people like it.

Yeah, yeah, I think that was one of those ones where, you know, you get that little nugget of information and like, Hey, this is a cool fact. And then you just run wild with it and do it unnecessarily to so many different things. Yeah, I never really never really got into it. I mean, it was, you know, cool to find out that fact that you know, you know, adding the baking soda here is really going to increase the browning and then it just tastes like you know, it tastes like that stuff you'd like to mix in your eggs. Later.

Yeah, poop. Chef Joey

I remember. You didn't like stupid. Yeah,

you suggested everyone. Open their eggs. That's the record is clear on that.

suggested it first. I just put it in his egg. No, you

have to disagree. I'm gonna run it back right now. I

have to disagree with you there.

Go to the tape should put going to the tape. videotape. What Shannon said something about it was part of velvet eating with egg white. What is velvet thing with shrimp?

Yeah, that's true. Technique. Yeah, that's true. Right. But I feel that's a different thing. That's more of Yeah, that.

Yeah, that was I mean, that's more about like trying to use the baking set almost like as a scrub to smooth the surface. And yeah, almost like create like a little nonstick coating on the, on the shrimp.

I have to go reread it. Validating was another thing that I feel like I got into a deep hole on because a lot of people were asking me about it years and years ago, I have to go back. I you know, I've been thinking a lot about starch recently when I'm doing that, but I know that a couple of years ago, I said it was going to be the year of starch. But I have read in the past four days, maybe 1500 pages on starch mean, skimmed, I wouldn't say I deeply read them. You know what I mean? But anyway. Alright, well, how do we even get into this? Oh, shrimp, overcook shrimp. And overcooked Anastasia doesn't like Scotch because she ate too many. And John really hates and overcook scallop is it just makes you sad, or do you actually can't stand the taste of it.

It makes me sad. It's probably my favorite shellfish. So really butchered like that. Yeah, this is never fun.

Do you like dried scallops shaved over things?

I don't know if I've ever had that. I've had I don't know, I have dried scallops here to like make Expo sauce. But I've never tried to shaving them to

build that was another big thing. Like, like, eight years ago. Everyone was like, everyone was like, well, but Tom is good. What if I just shaved his bride scallop? Remember that James backing me up on this? That was like a thing right? Or? No?

I don't remember. I don't remember that. No. Who was doing who was doing that?

I don't know. I still just one of those things was in the air. You know, in the air that night? Was one of those things. It was just around. You know what? Like,

I think it was a combination of that. And then like Chang on was at the PBS chef show where he was trying to do like different types of cancer Obuchi and shading different things on the foods I think that

yeah, he did the pork bougie Yeah, that was his thing. The pork bougie did. By the way, let's talk about target for a second. Like don't like those of you that don't know by the way out there but target is you take like my guess I can't remember whether it's classically mullet or it's now mullet it used to be something I can't remember. But you take the Roszak you salt it you dry it and then you ate you do or do not depending on how you feel coated in wax and then you sell it for a buttload of money and then you slice it thin or graded over pasta. That's what we're talking about. Alright, go

Yeah, actually so we have an excess of mullet here in Pensacola so

me or mullet the fish?

Both both there's actually there's the there's a mullet Festival and the interstate. Tall fish the fish again both

Wait, are you talking about the fish toss? Is that what you said?

Yeah. Molotovs on the floor Bama State Line.

Yeah, I heard that they still had that.

No social distancing. be damned. Yeah, no, no.

So like a science American programmatic. Aside from that problematic fact. What, what are you doing tossing the fish? Like, what do you what? Like, why would you talk?

Literally, who can throw a dead mole at the furthest down the beach?

And what's the answer? How far can you throw on? Like, roughly?

I mean, year to year I've actually never been out for because I'm a little afraid of the whole scene. But it's a big it's a big thing. Yeah.

Like, yeah, we talking like like 40 foot we talking like 100 foot is discus style. Like, what's the best technique? Is it like an overhand tail grab?

Most people I've seen are going you know, overhand I think it's, it's too small really to go for like the discus spin on it. You know, I think you'd if it were a bigger fish. If you're like throwing you know, bonita or something. I would see the discus being the way to go. But yeah, there's a straight overhand.

Are you allowed to use a paper towel to get a good grip?

I think not. My understanding is that it's like slippery, and that is part of the challenge.

I see it too. People cheat and like rub the fish in the sand first to get a little wet, like, chalk on their hand or field trip

is all I gotta say. Yeah.

Live from the Molotovs.

I don't know that. I'd necessarily be welcomed because I'd be asking all of these questions for someone whose only desire is to throw a fish and I feel like maybe they wouldn't like me so much. They're just a guess. Alright, so Molotov smollet bottarga. Go. Yeah,

I'm personally not a huge fan of the bow Targum. But I do appreciate it like we make it. We make it at the restaurant. And use it. Okay, super,

no wax dip, do you? Or do you know wax it and then vacuum it?

Yeah, exactly. Exactly. Which is that once they're done, we pull them out vacuum them?

Because the wax is just another pain in the ass to take off of it later. Right?

Yeah, yeah. And if you can bang I mean, the whole point of the wax like, obviously, historically was just to seal it up. And if you can do that with a, you know, in a vacuum, then why bother? But actually, no, my favorite use of that was we were doing like a, you know, a quote. I mean, it is whatever. It's a Caesar salad. But instead of egg yolk we're using bottarga. And it was like a, you know, broken anchovy vinegar at with a little shea butter. Targa tall sandwich. You gotta you gotta be really careful with that. There's got to be just, there's a very fine tipping point. I think I'm gonna target and dish.

Yeah, I'm with you. They're like, that's the thing. It's one of those things that like, I really want to like more than I do. You know what I'm saying? Like, I love the idea.

I'm wanting to present right there.

You know what, it doesn't go well with wine. Oh my god, like like, that's after tastes like You're like the Target has just died down in your mouth. You know that like, same thing with like, like overly cured country ham, which I love. Which that's not something I want to love. That's something I love and I've eaten a lot of, but like a lot of wines right after you the ham goes down when you take that sip of wine. Ah, damn, I wish that and bottarga is even more like that. It's like that like on the back of your throat you know what I mean?

Yeah, yeah. Who does my target really well? Missing? Yeah, did there

No, no,

they've got a Rabea that their little okie are actually like Boo Tony. Little tiny round ravioli that are finished with just a little bit of shade bottarga

it's there they making the avatar because I think most of it's probably just over curious why I don't I'm wondering whether there is a photographer that I love, love love.

I don't I don't know if they make it if they make it or they're, you know, bringing it in from Italy.

Anastasia feelings on photogra or no?

Yeah, I feel the same way like Yeah, I wish I liked it but I just don't really like it that much.

I am in school even more. What are your feelings? I know you love caviar. Right? So you're not anti ro Anastasia loves caviar. If any of you want to send Anastasia caviar, go ahead. She will eat it. My wrong about that. What are your thoughts on uncured cooked ro la Like shad roe in a pen,

I will eat it.

You don't love it? No, do you? Again, I have loved it in the past, but I think it was mainly because I was kind of like, you know, this is decades ago kind of rediscovering something that, you know, was part of, you know, because you don't think of like this area having any culture at all of its own, right, like New England does. And, you know, obviously the south does, you know, and like, you know, Maryland Mid Atlantic does. But like, you know, you're around here, you know, you're not thinking of anything but like, you know, Chad, Chad row, you know, bacon and shad row, you know, is something that, you know, has always been from around here, not only from around here, but selling us from around here. So I really wanted to like you know, love it, you know, because no one loves Manhattan clam chowder, right? Is there one human being on Earth who would rather have Manhattan clam chowder than real time chatter? No, no, not one. Not one human being like, why would our great city put its name on such a sack of filth? And a New York strip steak doesn't really come from here. I don't know how we're even trying to claim that stuff. And it's not even my favorite steak. Right? So I really wanted to like be like, I don't know, but then it's just okay. It's just fine. You know what I mean? It's like, it doesn't have like enough of a flavor other than the bacon for me to love it. It pops a lot. And then when it's overcooked, it's dry and grainy. I don't know. So I don't know. Anyone else had like a life ending Shadrach now shad the fish might one of my favorite fish of all time. One of my favorite fish to eat, but very hard to bone. But whatever. I missed the season this year made me sad because of the COVID then that's not obviously that's the smallest of the problems that we had. But anyway. And you guys like shad know if you guys ever eaten a lot of shed. I know. I mean, I don't know about you, James. But I know that I've asked Anastasia and John this a lot and they haven't pounded a lot of shed fish

that we used to do. When I was with with Frank stead of Highlands barn grill. In Birmingham. We used to do shad row in season when we had it and that but we never bothered with the fish because you exactly what you said it's just so damn, so damn bony. So like to serve that in a restaurant is tough. You know, I think like if you're eating it at home, you're gonna deal with the bones, it's fine. But you know, trying to serve serve shad in a restaurant is a is a really difficult undertaking,

when like up here, like along the Connecticut River and a bunch of other you know, places that go up, you know, traditionally, there would be shad houses, right. And there's still a couple along the Connecticut up, you know, if you go if you know Connecticut at all, if you go Old Saybrook is where the Connecticut River hits, and you go up, like, I don't know, 1520 miles to hatom. There's a bridge near there. And you can still see on the side of the road because there's a road that runs right along the river. Like some of these old shad shacks, people would set up for when the runs came these shed shacks, and they would do like once a year, they would do do the stuff. And there, as of you know, two years ago, there were still like a couple of old timers who knew how to bone shad properly. Shed and I said this on the show before but you know, just in case, it has an extra set of y bones. And so the one lady that used to bring it to the store where I used to get it, you know, they would catch it in the Connecticut and then she would burn it and bring it to the store is Jays have this way with the fillet knife that they can stay this, I don't know, they're one with the shad and they have this thing where they cut into the fillet remove this white bone in one shot, right? And then hand you something that looks like a fillet. But if you put your hand so if you if you if you drape it if you take the skin and you curl it towards you so that you're compressing the flesh, it looks like one filet, but if you go the other way and bend the flesh out, bend the skin out. The flesh just like looks like it's coming apart into leaves. Because of the way this lady does it. But she's fast. There is a fast way to do it. And it's like big and oily and good. Which is like you don't usually get all of that and I think it's more delicate than a blue fish. But like has the oil in it. And I love blue fish. I'm not saying delicate meaning that blue fish is not good, but I just think it's a great fish. It's one of those fish that is good to grill because you can hammer the hell out of it. And it still tastes good. You know what I mean? But unlike escape, it'll hold together on a grill like a skate you can hammer the hell out of but I want to hammer the hell out of a skate in the pan not on a grill you know I'm saying

yeah, and I think that's the you know the oil that's the tricky that's the tricky thing about shad and I mean it is it is you know, a very, very, you gotta have a quick turnaround from nothing coming out of the water to get on the grill.

Yeah, but I mean, what other fish are good hammer.

Yeah, mostly out of bounds fairly soon if you have any last pressing question.

Alright, so this would you say says promotions? And I was like, I got a question. And we have a bunch of questions that weren't specifically for James. Were any of the ones and that people sent via email for James John? Nope. So I have one from the Twitter. This is from Pablo Pulaski writes in and you saw this to James have a nice you're tagged on it? Yeah. Hey, David, the rest of the gang? Well, the show my question, the idea of pairing foods based on sharing some molecules? Isn't that the definition of redundant? Are there other concepts to pair from sci fi give you like, I'd read that, and we've talked about this a little bit, but I give you some time to respond specifically. To, to that, which, you know, you go.

Yeah, I mean, I think, you know, the, I mean, well, first of all, we did sort of touch on before, is it redundant? It can be but it isn't necessarily No, because I think, you know, when you're looking at the full makeup of an ingredient, you're you're getting that look below the surface, right? I mean, there's so much happening in you know, a strawberry, you know, that is that is below the threshold necessarily, that we would, you know, perceive, just by tape biting into a strawberry. So, you're seeing kind of, you know, a lot more there that leads to some connections, you know, that you might otherwise I mean, one of the, I mean, first of all, strawberry, we're talking about 400 different compounds that come together to make that flavor. You can't pick out all 400 You know, all 400 Of those, you know, without without getting into the science and the data of it, and we have one of the most prominent ones is Meza, fearing which is, which smells like a croissant sounds like buttered toast. You know, you don't you don't really perceive that in a strawberry but why is frickin toast and strawberry jam so damn good. I mean, that's part of it, but then you know, I mean, that's I think that's it's again it's just one phase it's one phase of it and like we talked about before it's like a great spot for you know, inspiration and you kind of hopefully see a connection hey, these two ingredients they've got something going on there what can we do How can we build off of that? So you know flavor the Yeah, I mean flavor is where most paring does come from taste you know, of course is going to be the other part salty, sweet, you know fatty, acidic, spicy sour you know? Yeah, I think you know, you're looking at you're looking at those things. But you know, I don't think any note no good dish is built on just one of those things. It's always going to be about sort of the the combination and the interplay of everything you've got going on.

Mezzo Furion sounds like an Eric B and Rakim song does it not? That sounds like microphone theory. Anyway. Yes, I think that is a that is a good response. Let me just knock this out real quick because we did get a response on this. Our friend Quinn from Vancouver Island, who does a lot of interesting cooking check out what's his what's his Instagram are cute dragon stars. Yes, yeah. And and Michael Kohn both asked, What about using Koji, which was spoken about for clarification, instead of standard picnics, enzymes. I got in touch with rich xi. And he said, It's our quick quest on Instagram. And he said that he hasn't really tried it, but he thinks probably commercial preparations are stronger in terms of their pectinase ability. And then John got in touch with Jeremy Umansky. And what was it? What was the response there?

Jeremy says it does produce pectinase. But in very small quantities, you're better off using pectin x.

Alright, so there you go. Those are from the two koji masters and stars, you want to do some promotion?

Buy our boxes.

Wow. That's a strong statement. Yeah, buy our boxes, all right. Where are they gonna go? They're gonna go on Booker index.com. Or they're gonna go on to their Booker and

DAX or Ben to table and also, if you want to come on the show, go on our auction site. What are we actually off a slot on our show?

Well, I mean, why don't you describe the auction so that they know what

to do? They get to come on the show in Los Angeles and then close location and jacket on with you but socially distanced from they have to have a COVID test. If they auction or they're the winner. They have to have a COVID test within two days of the show.

Right but specifically Matt and John and I will be on this coast and you will be there and then they will be near where you are, they will and they will be the only people who know your undisclosed location

for that day and then I move

I do it on the last Stay there first.

And Jackie molecules will be there maybe Phil Bravo and his ukulele and who knows who else?

Oh my god, the weakest of all instruments. No, the recorders that weak. Why does the man like a weak instrument? You know, he sent me some good ukulele music. So I'm not hating on all ukulele music. I'm just saying that like, maybe it's the fact that I grew up listening to Tiny Tim playing ukulele that poisoned me to the idea of ukulele. Maybe that's what it is. Stars are

gonna perform to nano for these people. Are they gonna? They're gonna perform the piano for these for these fine folks?

Well, I don't think so. But there will be good if they create extra bagels. Also, our newsletter I just informed was sent out with the subject line, a great subject line gives your audience a reason to open your email so

strong. That checks out sounds like us, but you should sign up for our email because in this one, they only put my like a small smattering of my loves and hates on it's supposed to have all of us but I'm sure Dave as

we're looking at the thing your loves and hates are the most open links

in here. But I'm sure that they would also open your loves and hates the gun.

The gun is the most open link by like 90%

Everybody wants to shoot flies. Do you know anyone who's like you don't want like, I really want to like smash a I want to smash that fly with my book? No. Or I want to like put a big mark on my wall with a book No. Or like I'm gonna miss that fly and run around like an idiot. No, they want to blast that thing out of the sky with table salt. It is just a good idea. I think that guy's from Florida. In fact, the bug assault guy. The gun is called bug a salt which is problematic name but it doesn't look like a real thing. It looks kinda like a real gun, but it's bright yellow. And you put table salt in it. And then you rack it like a like a Mossberg and then you bam and it just shoots this like tiny, like pulse of salt out. Not like in the old days when you like took your real shotgun and filled it with rock salt. So you get like, you know, scare someone off your porch. We're talking like tiny little birds to table salt that you know has the effective range of like three feet anyways. Do you know about this one?

I do. I do know all about the bug assault. I've got a couple of friends out. They love them. Yeah. Shooting bugs.

Do you have Palmetto bugs up as far north as you are? No.

Yeah, I'm not. Yeah, yeah, we do. They're not everywhere. But we certainly see him.

Gotta hate Palmetto book. God I hate for metal books. Yes, Anastasia.

A great subject line gives your audience a reason to open your email.

Yeah, yeah, does. And again, this checks out that that is we should just have that always be the that should always be it along with the poem that should always just be there until somebody unseats and give. So aside from getting us a poem that could unseat the palm, the palm of our palms, perhaps you guys can think of a subject line that will unseat our subject line for but for our newsletter and more goodness, like that. Yeah, I guarantee you no one was clicking on the links of what I'm reading.

I think those are the next most read things to

cheese. All right. Well, listen. It put James your new book is flavor for all. James we've shown a flavor for all with Brooke Parker's go visit their restaurant and Pensacola. You want to push out the name of the restaurant again.

Angelina has engineered to leave on the auto

and what's the name again? About or is it because of the the song zum zum?

Oh, no, no, it's actually Angelina was an Italian immigrant who came in through the Port of New Orleans in the very late 1800s and settled here in Pensacola in the very early 1900s and opened one of the first produce markets in downtown Pensacola.

Nice man you're familiar with familiar premise on all right, of course. Yeah. That's a great song. Yeah, absolutely. I mean, I like Louis Primo. I don't know about you guys, but I like Louis Prima. I don't like him quite as much as I love big night which is I think my in my top two or three favorite food movies of all time. What about the Stasi?

I really want to do a screening of big night with its staff before we opened but we didn't get to it. Pull that off. Now we weren't able to pull that off.

Make it make it make it and start saying I say that to each other DAC says that to me all the time. It's a starch. It's a starch. Make it make it Leo is a sin. Yeah, it's great movie. For any of you who haven't seen that movie. It's probably got to be on Netflix or something like this. Right? That is like that is some good Tucci and some good Shalhoub. You know what I mean? That's some strong Shalhoub in that John, you like that movie? Right?

Have not seen it. Oh, because of your whole because of you pushing it so hard. I watched it towards the beginning of the pandemic. It was quite good. Also Juji Tucci wrote it right.

I think so. Yeah. He's a guy. I know he's a food guy. Yeah. Yeah. talent. I believe John that you haven't seen it. This is your like, you know, I feel like you should see it and it's not you. Don't you feel like you should see it. Yeah. Yeah. How's he gonna relate to us if he hasn't seen I mean,

I felt like if Booker and DAX had a physical office space, it should just be on my loop.

Well, for a while the Stasi and I would have had the Stasi as a fan of Alec Baldwin. Let me just say this. And so like, you know, we would occasionally just watch the Glengarry Glen Ross monologue over and over again. Have you seen his easy? No, he's hosting a game show now Anastasia? Did you know that?

Yeah, my parents

one was a good one too. Oh my god. Did you while I'm watching Leslie Jones on on Supermarket Sweep. It's good. It's good pandemic watch their you get you get some Lesley Jones. You get to see people in a supermarket without masks. It's it's phenomenal. All right. Well, James, thanks for coming on the show flavor for all is in a you know any fine bookseller near you. If you want to get the restaurant. You got to go to Pensacola,

right. Yes, that's it man. Thanks. That was always fun.

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